Here at Let’s Go Downtown!, we know there is a lot of uncertainty around the COVID-19 outbreak and the potential effects it may have on you and your business. We are committed to providing you support in any way we can during these challenging times. It is more important than ever to stay in communication with your customers, friends, and community during a crisis such as this.

Here is a few steps you can take right away:

1. Keep yourself, and your employees, safe and informed.
Stay up to date by following official sources like the U.S. Small Business Administration (SBA), Centers for Disease Control and Prevention (CDC), U.S. Department of Labor (DOL), and your local government health department so you can respond quickly to changes that could affect your business.

2. Prepare a customer service plan.
In order to be responsive and transparent with your customers, prepare for incoming questions and requests. Consider drafting responses templates for your emails or set up instant-reply messages with information you expect your customers will be looking for.

3. Start hosting online events.
Try hosting a webinar for customers or online meeting with employees on Zoom or organize live sessions on YouTube or social media sites like Facebook.

4. Get in touch with your customers.
Proactively share important information with your customers via email, your website, Google My Business listing, Facebook Page, Twitter, or however you typically connect. You might include information about the measures you’re taking to make your premises or services safe, or how you will handle customer inquiries or appointments if there are expected delays.

Connect with Let’s Go Downtown! team and we can help you update your business hours on Google My Business and elsewhere to show your customers how and when you’re available for business.

5. Create a list of frequently asked questions (FAQs).
Put together a list of questions your customers are likely to ask related to COVID-19, and provide as much detail and relevant information as possible in your answers.

Please stay tuned for links to resources to help your small business.